Whilst the recent weather may have spread doom and gloom across the outdoor retail sector, things are finally starting to look up.
If your dealership has seen a drop in sales over last the few months, you’re not alone; the garden centre market reported the worst week’s trading in the aftermath of the Beast From the East and Storm Emma.
The improved weather we have experienced over the last few weeks means it has been dry enough to get the mower out and make the first cut of the season. The season may have got off to a late start but there’s plenty of opportunities to capitalise on some of the upcoming events to entice customers into your dealership, including the early spring and late May bank holidays – both are key dates for those looking to smarten up their gardens and improve and upgrade their products.
Don’t forget the much-publicised Royal Wedding (Saturday May 19), if you plan to create an in-store or outdoor event prior to the event or on the day of the event be sure to let your local press know.
Other key dates for your diary that could be used to promote your business via social media include the RHS Chelsea Flower Show (May 22 – 26).
If you decide to use these key dates as part of your promotional plan make sure you combine your message to promote your expertise; your specialist knowledge and experience goes much further than the staff at your local big-chain DIY store. You can guide your customers to purchase a mower that is perfectly suited to their garden and personal needs with the added value of personalised after sales advice.
If you have any questions or need advice regarding Briggs & Stratton engines and parts contact your B&S area sales manager.