If you have business vans and trailers that remain unbranded it is worth considering adding your logo, location, phone number and website details, the more visibility you can get for your dealership in the local community the better. Ensure the signage outside of the premises is also up to date.
If you have plans to promote your business through advertising, social media or printed materials, now is the time to start implementing them.
Book adverts with your local newspaper of local magazines and remember to negotiate the price! Plan social media updates around the key mowing times, Thursday – Sunday and the bank holidays. Speak to your local printers about options for customers – such as refer a friend cards, service reminders and promotional flyers. These cost effective options can go a long way in helping spread the word about your dealership and the services you offer.
Good luck for the season ahead and remember to contact your Briggs & Stratton area sales manager if you need to order additional parts, brochures and of course service, technical and warranty advice.