An article recently appeared on the US magazine, Outdoor Power Equipment’s website charting the top subjects that concern garden machinery dealers.
Here is a rundown of the key findings and some thoughts from us.
Fair warranty treatment – We know warranty can be a minefield for dealers, not only do you have to deal with warranties on decks but also on engines. We have worked hard over the years to simplify our process and continue to develop this area to make the process as smooth as possible.
Mass market sales and marketing – The big sheds do very little to advise customers on the best options for servicing and looking after their petrol purchases in the long term. This is a key area of opportunity for dealerships to promote their business within the local areas to ensure consumers are aware of their services.
Internet sales – There is no denying the power of the internet, large retailers seem to have a bottomless pit of cash to spend on targeting consumers to entice them to their websites and retargeting them for months afterwards to influence them to purchase. The combination of rock-bottom prices, quick delivery and not having to leave the house makes buying from these sources very desirable. However, similar to mass market there are opportunities to target these buyers locally.
Product support – It is the responsibility of the OEM to provide up to date product information, support to dealers and focussed marketing to help sales in store. Our UK team provides technical training to help develop skills and educate staff; our customer service team is always on hand. If you need anything specific please contact your dedicated area sales manager directly.
Commitment to the dealer – Dealers are at the heart of everything we do and play one of the biggest roles within our business. Without your knowledge and experience we couldn’t continue to do what we do.
We are always looking at ways to develop our dealer network and plan on running a pilot scheme featuring dealer and customer incentives in 2018.
To read the original article in full click this link - What keeps dealers awake at night