Where to Buy a Home Generator

Where you buy a backup standby generator can be just as important as the generator itself. The three different ways to purchase are: Dealers, Distributors and Retailers.

Home Standby Generator dealers are factory trained to sell, install and service your investment. Purchasing from a dealer gives you the ease of a one-stop shop and provides you with an expert you can trust through the life of your product.

If you prefer to shop in-store or online, take a look at our retail partners below to get started. Note: You will still need to contact one of our trained dealers to install the product to guarantee proper installation.*


If you are ready to purchase your home standby generator, you can do so online or in-store. Remember to reach out to one of our dealers to guarantee a proper installation.

Home Generator Installation Process

At Briggs & Stratton, we understand no two homes require the same backup power solution. From the layout of the property, location of the service panel, to the lights and appliances requiring backup power, installing a standby generator system is truly a custom solution. That’s why we’re dedicated to making installation seamless and stress-free for you.

In-Home Consultation

To start the home generator installation process, your local dealer will conduct an on-site visit to determine your home’s specific installation needs and what local permits are needed before starting.

At this time they will check your electrical meter, gas lines and circuit breaker panel location to help scout the best placement option for your generator unit and determine the wiring specifications your home will need.

Finally, the dealer will also discuss which fuel option, natural gas or liquid propane, is available and will work best for your home’s generator system.

Installation Price Estimate

A dealer will recommend the best home generator and module placement for your needs. Pricing estimates will be based on the standby generator, in addition to:

  • Required transfer switch and modules
  • Generator installation cost, which are dependent on home electrical and fuel configuration
  • Permit costs, labor and other incidental requirements

Your dealer will also walk you through any accessories you may want to consider purchasing and available financing options.

Prep & Installation

The dealer will help you finalize the following prior to your installation:

  • Dealer will obtain necessary permits, which you will legally need to install a standby generator system on your property.
  • Dealer will finalize installation requirements (concrete slab vs. underground wiring) and order necessary materials
  • Schedule the installation date
    • Note: Generators cannot be installed when the ground is frozen, late spring, summer and early fall are ideal times for cold climate residents.

Interested in becoming a Briggs & Stratton home generator dealer?

Tell us a bit about your business, and we'll get back to you with more information on the benefits of being a Briggs & Stratton dealer. Fill out our form here.

Financing a Home Generator

The most customizable standby generators on the market just got a whole lot more affordable. With standby generator financing offers from Briggs & Stratton, we make it easy to protect your home and family from power outages on a budget that works for you. Finally, a backup power solution that doesn’t break the bank.

Promotional Financing Options

Briggs & Stratton offers promotional financing options when your purchase is made with a Briggs & Stratton Standby Power credit card.

Synchrony Bank is one of the premier consumer financial services companies in the United States with over 80 years of retail heritage, and today is the largest provider of private label credit cards in the United States2.

Synchrony Bank can provide you with promotional financing options for major purchases, offering you a budget-friendly way to help you get what you really want or need. Expand your purchasing power and convenience with:

  • A simple application process, and fast credit decisions
  • Unsecured, revolving credit lines
  • Open credit line for future purchases
  • Promotional financing options1
  • Convenient monthly payment options
  • Online account management

Consumer Generator Financing Program

Special financing is available on qualified standby generator systems on the Briggs & Stratton Standby Power credit card. The credit card can be used to purchase standby generators, transfer switches and accessories. Apply for a Briggs & Stratton Standby Power credit card here.

Request a Free In-Home Assessment


Fill out the form below for a free in-home estimate.

*This field is required.

1Subject to credit approval. Minimum monthly payments required. See store for details.

2Based on purchase volume and receivables.