Engine Navigation

Series Packages

Series letters add segmentation to our engines.

Product Numbers

Product numbers differentiate within a specific series the multiple product offerings. The number relates to the power output of the specific engine.

Key Feature Names

Descriptive feature names help consumers find the Briggs & Stratton® engine that is right for them. Innovative engine features can be displayed more prominently to aid consumer navigation.

The colour bar below the product number contains a key feature name.

Small Vertical Features

  • Prime & Pull: Easy prime & pull starting
  • ReadyStart®: No prime, no choke, just pull for power
  • Just Check & Add™: No oil changes required
  • Mow N’Stow®: Ease of vertical storage and cleaning
  • InStart®: Push button starting
  • Cast Iron Sleeve: Extended durability

Large Vertical Features

  • Advanced Debris Management: Keeps the engine clean
  • EFM / ReadyStart® for Rides: Push button starting
  • Durable: Longer engine life
  • EFI (Electronic Fuel Injection): Optimised engine performance
  • Speed Control: Electronic speed governance - greater load acceptance

Labelling System

Labelling That Stands Out

Consumers want simplicity, ease and convenience when shopping for products, they need the right equipment for the job at hand. Understanding category choices and technologies can be difficult for consumers (both new and repeat purchasers) due to the length of purchase cycle.

Our new labelling system is designed to make it clear to consumers, the power, key features and their benefits for each of our engines.

Engines are a technical product, and not well understood by the typical consumer. We have developed clear series packages and easy to understand feature icons to help make the decision making process as simple as possible.

Stepping Up Through Colour

The impact of a consistent colour palatte will help to identify and differentiate Briggs & Stratton engines from the competition.

The core colours of black and white tie all labels together, while the addition of the red, silver and yellow create segmentation within the series.


Label Examples

Simple visual communication of features and series for an easier shopping experience.


Icons at a Glance

A New Icon System

A series of icons have been created to illustrate the features of the engine without the usage of text. In a multi-language market place visual communication is very important.

Language-less icons are a key to clear and effective communication.

* Regular maintenance is still required. For complete details refer to the operating manual. Briggs & Stratton standard warranty terms and conditions apply. Just Check & Add™ does not extend the warranty period.


Small Vertical Shaft Engines

E SERIES

Powerful & Lightweight

Label Guide - Small Vertical Shaft Engines - E Series

Available as 300E (125cc), 450E (125cc), 500E (140cc) and 550E (140cc).

Standard: Prime & Pull
Optional
: Mow N’ Stow®

EX SERIES

More Power & Features

Label Guide - Small Vertical Shaft Engines - EX Series

Available as 575EX (140cc) and 750EX (161cc).

Standard: ReadyStart®
Optional
: Mow N’ Stow®

EXi SERIES

The Best In Convenience & Innovation

Label Guide - Small Vertical Shaft Engines - EXi Series

Available as 625EXi (150cc), 650EXi (163cc), 675EXi (163cc), 800EXi (175cc) and 875EXi (190cc).

Standard: ReadyStart®, Just Check & Add™
Optional
: Mow N’ Stow®

iS / iSi SERIES

Easiest Starting Ever

Label Guide - Small Vertical Shaft Engines - iS iSi Series

Available as 475iSi (140cc), 575iS / 575iSi (150cc), 675iS / 675iSi (163cc), 775iS (161cc) and 875iS (190cc).

Standard: InStart®
Optional
: Just Check & Add™, Mow N’ Stow®

PXi SERIES

More Power & Durability

Label Guide - Small Vertical Shaft Engines - PXi Series

Available as 750PXi (161cc), 850PXi (190cc) and 950PXi (223cc).

Standard: ReadyStart®
Optional
: Cast Iron Sleeve


Large Vertical Shaft Engines • Single Cylinder

E SERIES

Powerful & Lightweight

Label Guide - Large Vertical Shaft Engines - Single Cylinder - E Series

Available as 3105E (344cc), 3115E (344cc), 3125E (344cc), 3130E (344cc), 4145E (500cc), 4155E (500cc), 4165E (500cc), 4175E (500cc) and 4185E (500cc).

Standard: Splash Lubrication System, Advanced Debris Management, Anti-Vibration System®
Optional
: ReadyStart®, EFM (Electronic Fuel Management)

EX SERIES

More Power & Features

Label Guide - Large Vertical Shaft Engines - Single Cylinder - EX Series

Available as 3125EX (344cc), 3130EX (344cc), 4155EX (500cc), 4165EX (500cc) 4175EX (500cc), 4185EX (500cc), 4195EX (500cc) and 5210EX (540cc).

Standard: Partial Lubrication System, Advanced Debris Management, Anti-Vibration System®
Optional
: ReadyStart®, EFM (Electronic Fuel Management)

PX SERIES

More Power, Features & Durability

Label Guide - Large Vertical Shaft Engines - Single Cylinder - PX Series

Available as 5210PX (540cc).

Standard: Full Pressure Lubrication System, Advanced Debris Management, Anti-Vibration System®, Super-Finished Crank Shaft, Premium Oil and Fuel Filters, Chrome-Plated Exhaust
Optional
: ReadyStart®


Large Vertical Shaft Engines • V-Twin

EXi SERIES

Powerful V-Twin

Label Guide - Large Vertical Shaft Engines - V-Twin - EXi Series

Available as 7160EXi (656cc), 7180EXi (656cc), 7200EXi (656cc), 7220EXi (656cc), 8240EXi (724cc) and 8270EXi (724cc).

Standard: Full Pressure Lubrication System, Advanced Debris Management
Optional
: ReadyStart®, EFM (Electronic Fuel Management)

PXi SERIES

More Power & 50% Longer Life*

Label Guide - Large Vertical Shaft Engines - V-Twin - PXi Series

Available as 7200PXi (656cc), 7220PXi (656cc), 8240PXi (724cc) and 8270PXi (724cc).

Standard: Full Pressure Lubrication System, Advanced Debris Management, Super-Finished Crank Shaft, Premium Oil and Fuel Filters, Chrome-Plated Exhaust
Optional
: ReadyStart®, EFM (Electronic Fuel Management)

CXi SERIES

Maximum Power & 2 x The Life*

Label Guide - Large Vertical Shaft Engines - V-Twin - CXi Series

Available as 7220CXi (656cc), 8270CXi (724cc).

Standard: Full Pressure Lubrication System, Cyclonic Debris Management
Optional
: EFM (Electronic Fuel Management)

CXi Label implementation season 2021.


Lithium Power System

Li SERIES

Lithium-Ion Battery Performance

Label Guide - Li Series

Available as 82Li (82v).


Co-Branded Labels

Label Guide - Co_Branded labels

Feature(s) may not be available on all models.
* Compared to the qualification hours of a standard Briggs & Stratton EX Series.