MILWAUKEE (December 15, 2015) — A survey from Briggs & Stratton Corporation (NYSE: BGG) revealed 65 percent of homeowners who have a lawn say their home’s yard/lawn had a lot/some influence on their home-buying decision. However, only 47 percent of those same homeowners with a lawn feel their own lawn has a lot of curb appeal. This suggests there are many unsatisfied homeowners and perhaps even some who aren’t sure how to improve their homes’ aesthetics, which may have the potential to make or break a sale.
The survey, conducted online by Harris Poll on behalf of Briggs & Stratton in July among 2,039 U.S. adults, showed that many homeowners feel the state of their lawn was influential in their purchasing decision – and inevitably, to their home’s overall appeal - but many don’t feel their home quite makes the cut.
“In our experience, the discrepancy is a combination of being intimidated by where to begin and the assumption it will be time-consuming,” says Carissa Gingras, marketing director for Consumer Engines and Service at Briggs & Stratton. “But it doesn’t have to be either.”
There are a number of small changes homeowners can make throughout all seasons that can have a big impact, from adding color to stringing up a few outdoor lights.
“Pops of colors from potted plants or evergreens and outdoor lighting is an affordable way to brighten up a yard or monotone exterior in any season,” says Carissa. “And maintaining a tidy outdoor space with a clean cut lawn and by clearing away leaves, branches and snow can vastly improve curb appeal.”
For more great tips on improving curb appeal, visit the Briggs & Stratton PowerSmarts blog.
About Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit www.basco.com and www.briggsandstratton.com.
The survey was conducted online within the United States by Harris Poll on behalf of Briggs & Stratton from July 22-24, 2015 among 2,039 adults age 18 and older. The online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated.