WE ARE BRIGGS & STRATTON

Discover who we are, what we stand for, and why we are passionate about driving powerful innovation.

WHAT WE DO:
POWERING A WORLD IN MOTION

We are power application experts with a legendary nearly 120-years reputation built from years of working hard to produce dependable, innovative products and supporting our customers.

POWER IS OUR PASSION

Whether it be internal-combustion engines, lithium-ion battery solutions or a hybrid solution, we are focused on supporting customers with power solutions for all of their needs.

NEW PRODUCTS AND TECHNOLOGIES

New Product Development is critical to our path to success and we have a robust new product roadmap that we’re investing heavily in such as our electrifying lithium-on battery solution system.

HIGH QUALITY & SUPPORT

We invest in top-tier tools and technologies to deliver the highest quality products to our customers and ensure seamless integration of our technology through our Product Application Center.

WORLDWIDE NETWORK

We provide regular training for dealers, OEMs, and technology partners working with our engines and integrating them into new products, ensuring exceptional service and expertise.

LEADERS IN INNOVATION

We are driven by a passion for power and dedicated to advancing technology, no matter the energy source—whether it's engines, batteries, or whatever the future holds. Briggs & Stratton is a legendary brand with a proud history, but we're embracing transformation.

Once known solely for engines, we’re now a leader in power solutions of all kinds. Whether it’s advanced engine technology or cutting-edge electrification, we believe both have a vital role to play. At Briggs & Stratton, innovation means mastering both — delivering the right power, wherever it's needed.

As power experts with a growth mindset, we are committed to pioneering the future of energy solutions.

OUR VISON:
BUILDING A BETTER FUTURE TOGETHER

Building on our proud history, we are committed to leveraging our unique expertise in power applications to deliver innovative products and diverse power solutions that help people achieve their goals. We see a strong and promising future, with a family of 12 brands united under one robust company, offering a wide range of high-quality products.

However, our commitment goes far beyond simply selling a product. It’s about supporting our customers at every stage – from helping them choose the right power solution, to assisting with seamless integration, and providing ongoing service and after-sales support. We also offer training to ensure our customers can make the most of their solutions, delivering a comprehensive, all-encompassing experience from start to finish.

OUR COMMITMENT TO WIN

These values are at the heart of everything we do. They guide how we work, how we lead, and how we grow — as individuals and as a company. No matter the challenge, our Commitment to Win keeps us focused, driven, and united.

SAFETY AND INTEGRITY ARE FOUNDATIONAL IN ALL WE DO.

WE FOCUS ON THE CUSTOMER

We are responsive and easy to do business with.
We are solutions oriented.

CONTINIOUS IMPROVEMENT IS OUR PATH TO SUCCESS

We embrace change.
Continuous improvement is everyone’s job.

WE ACT WITH A SENSE OF URGENCY

Speed is a priority.
Results matter.

WE DEMONSTRATE AN ENTREPRENEURIAL SPIRIT

We take initiative.
We demonstrate a can-do attitude.
We are creative and innovative.

WE ARE BOLD AND COURAGEOUS

We are not afraid to try new things, fail fast and learn from our experiences.
We embrace the difficult.
We do hard things.

PEOPLE MAKE THE DIFFERENCE

We attract and retain only the best.
People are evaluated based on their accomplishments and behaviors.
Personal development is a shared responsibility.

WE SET HIGH STANDARDS FOR OUR COMPANY AND OURSELVES

We are intolerant of mediocrity.
We accept accountability.
We make candid assessments of our performance.

WE ACTIVELY AND REGULARLY COMMUNICATE

Everyone has an open door.
We are candid, concise and transparent.
Debate is healthy and drives better decisions.
We encourage and expect feedback.

OUR HISTORY:
A LEGACY OF EXCELLENCE

OUR BRANDS:
TRUSTED BY MILLIONS

Briggs & Stratton is home to a family of powerful brands, each built on a shared foundation of innovation and expertise in power applications. Leveraging our deep technical knowledge, we develop a wide range of dependable, forward-thinking products and solutions.

Billy Goat

Leading brand in outdoor property cleanup and lawn maintenance, offering innovative and high-quality products like aerators, leaf blowers, and lawn vacuums for residential, commercial, rental, and municipal use.

Briggs & Stratton

Trusted brand known for innovative, powerful petrol engines that offer easy electric starting, simple maintenance, convenient storage, and outstanding cutting performance—backed by exceptional support and a wide-reaching dealer network.

Ferris

Known for superior turf equipment, Ferris delivers zero-turn, stand-on and walk-behind mowers with full suspension, industry-leading dealer support and meeting the needs of commercial landscapers.

Simplicity

A leading maker of premium lawn and garden equipment, featuring a unique suspension system that delivers a smoother mowing experience with 25% less impact than traditional mowers.

Snapper

A trusted name in outdoor power equipment since 1951, when it introduced the industry’s first rotary blade mower—setting the standard for high performance and ease of use for homeowners and professionals alike.

Vanguard

With nearly 40 years of experience, Vanguard powers industries like agriculture, landscaping, construction, and more, supporting customers in integrating lithium-ion batteries and petrol engine power throughout the entire process.