Summerfest and Briggs & Stratton Highlight Stage Lineup, Experiences, and Community Impact During Festival’s Three Weekends

Briggs & Stratton Volunteers to Plant Flowers May 28 at Henry Maier Festival Park

MILWAUKEE, WI (May 28, 2024) – Summerfest presented by American Family Insurance and Briggs & Stratton share a deep commitment to the Milwaukee community. Through sponsorship of the festival, the big lineup on the Briggs & Stratton Big Backyard Stage with CBS 58, activations during Summerfest, and employee engagement and volunteerism, Briggs & Stratton continues to demonstrate its commitment to Summerfest and the broader community.

The Briggs & Stratton Big Backyard lineup during Summerfest spans all music styles, with headliners including O.A.R, Gin Blossoms, Dawes, Ethel Cain, Charles Wesley Godwin, St. Paul and the Broken Bones, Extreme, Mariah The Scientist, Wage War, and more.  For the full lineup, visit

On Saturday, June 22, the community is encouraged to participate in the Briggs & Stratton Mary Lou’s Closet Supply Drive at Summerfest from 12:00 – 3:00 p.m. supporting United Way of Greater Milwaukee and Waukesha County's Mary Lou’s Closet, a program providing needed hygiene supplies for youth in area public schools. The first 1,500 patrons who donate NEW socks, deodorant, and/or oral hygiene items (toothbrush and toothpaste) with a total minimum value of $10, will receive one FREE admission ticket. All donations will benefit the Milwaukee Community Schools Partnership.

Briggs & Stratton will showcase their engine and energy solutions products, motorsports, and talent with various experiences throughout Summerfest. On opening day, June 20, the Briggs & Stratton team will be on site with engines, batteries, generators, and other equipment.  Plus, on June 27 & 28, the Briggs Racing team will showcase racing engines and a sprint racing Kart that ran in a 24-hour event. And, don't miss Briggs & Stratton employee Todd Cameron, who will be headlining the Briggs & Stratton Big Backyard stage with his Nashville, TN, band on Saturday, June 28 at 4:00 p.m.

To help prepare Henry Maier Festival Park for the upcoming festival season, Briggs & Stratton employees will volunteer on Tuesday, May 28, planting flowers throughout the grounds, prior to the first festival of 2024, Festa Italiana.

For more information visit


About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends - June 20-22, June 27-29, and July 4-6.  For the latest information, visit, or Facebook, X, Instagram and TikTok: @Summerfest. 

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events. 

CONTACT: Julie Dieckelman, (414) 270-6517

About Briggs & Stratton

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment and is a leading designer, manufacturer and marketer of lithium-ion batteries, standby generators, energy storage systems, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.