MILWAUKEE, WI (May 19,2015) – Recognized as the premier annual marketing awards show in the region, the Milwaukee Business Marketing Association (BMA) Bell Awards honor the best of the best in Business-to-business marketing across southeastern Wisconsin. This April the BMA Bell Awards Show honored Briggs & Stratton Corporation (NYSE: BGG) and Propeller with an Excellence Award in the Business-to-business Collateral/Literature/Presentation-Campaign category for their 2015 Power Marketing Program (PMP) Mobile Application.
Instead of exclusively utilizing traditional print collateral, Briggs & Stratton has incorporated a multi-faceted approach to their marketing tools including a PMP Brochure, PMP Mobile Application, and PMP Traveling Trailer that displays their line up offerings. The PMP Mobile Application is a marketing tool downloadable to mobile devices and tablets. Introduced for the first time last year, the 2015 PMP app allows for a more interactive experience as well as the capability to share videos and extensive research.
“We are honored to be recognized by the BMA for our innovative 2015 PMP App,” said Carissa Gingras, Director of Consumer Engine and Service Marketing at Briggs & Stratton. “The collaborative effort with Propeller to create such an effective application provides a truly valuable resource to our sales and marketing teams to showcase our innovative products and line ups in a creative and interactive way.
Each year a panel of national judges reviews submissions and selects winners based not only on their creative execution, but also based on their strategies, objectives and results. This year's award show bestowed 40 Excellence Awards in more than 20 industry-critical categories for the best and most effective B2B work created in the 2014 calendar year.
Briggs & Stratton Corporation
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand™, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.