New Briggs & Stratton^® Standby Generator Site Eases Purchase Process

MILWAUKEE (December 4, 2014) — Briggs & Stratton Standby Power unveiled a new website section designed to give homeowners an easy-to-follow step-by-step guide to navigate the often confusing process of choosing, buying and installing a standby generator.

“Our recent research found that understanding the standby generator category and purchasing a standby generator system can be a confusing process for far too many homeowners,” said Amanda Grandy, marketing manager for Briggs & Stratton Standby Power division. “We completely overhauled our website to help guide users through every step in the process, so all homeowners need to know is that they want a permanent solution to preventing power outages — we’ll help with the rest.”

From learning exactly what a standby generator does, to understanding the whole installation process, visitors of www.powernow.com can follow along the step-by-step site design that helps them find their home’s right-sized standby generator system.

Step 1: Why Standby Generators?

Learn the basics of automatic standby generator systems and their financial benefits.

Step 2: How Does a Standby Generator Work?

Learn how a standby generator keeps a home’s lights and appliances powered, including emerging power management systems that allow homeowners to power more of a home’s items with a smaller generator.

Step 3: Why Choose Briggs & Stratton?

From its power management innovation, to its industry-leading warranties, to unmatched dealer network, learn how Briggs & Stratton can benefit families needing a backup power solution.

Step 4: Which is the Best Size Generator System for My Home?

Use Briggs & Stratton’s generator sizing calculator to determine which size generator will cover a home’s backup power needs.

Step 5: The Installation and Purchase Process

A purchase checklist and finance options list helps ensure homeowners are properly prepared before installation begins.

Visit the redesigned Briggs & Stratton Standby Power website at 

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity^®, Snapper^®, Snapper Pro^® Ferris^®, Murray^®, Branco^® and Victa^® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit www.basco.com and www.briggsandstratton.com.