North American Die Casting Association Recognizes Innovative New Design

MILWAUKEE, Wisconsin (September 19, 2017) – Briggs & Stratton Corporation’s reputation for innovative products has persisted throughout its 100+ year history, and the methodology spans beyond products to also include infrastructure and manufacturing processes. Recently, Briggs & Stratton was recognized for its improvement to the flywheel manufacturing process by The North American Die Casting Association’s (NADCA) 2017 International Die Casting Design Award.

The new flywheel cavity design incorporates a three-cavity die versus a two-cavity die improving machine capacity by 28%. This fully automated mechanization enhancement not only increased manufacturing productivity and efficiency but decreased the aluminum consumption reducing overall material waste.

“Every year NADCA recognizes significant advancements and leading innovators in the die casting industry and it’s an honor to win an award from this industry-leading organization for the third time,” said Dave DeBaets, vice president of global engine operations. “Our engineering and manufacturing teams collaborated extensively on the design and process to improve operations at our Murray, KY facility.”

For each entry category, there were four equally weighted criteria: ingenuity of casting and/or product design, overall quality, cost savings as compared to other manufacturing processes and the part’s contribution to expanding the market for die castings. NADCA has sponsored the competition for the last 44 years to showcase outstanding die cast designs and to acknowledge the continuous contribution die casters provide to the manufacturing industry.  

“Briggs & Stratton continues to be a leader in innovation,” said Dave Rodgers, senior vice president & president of engines & power. “We’re continuously evolving our manufacturing expertise in new ways and embracing technology to achieve operational excellence and provide our customers a great product experience.”


Media Contact: 
Julie Mollen
(414) 256-5147

About Briggs & Stratton Corporation:

Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of power generation, pressure washers, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®,  Ferris®, Vanguard®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and