Cookie Policy

Last updated 10/26/2020

Our website uses a number of different cookies. This policy explains the following:

  • What are cookies?
  • Cookies we use and why we use them
  • Your right to refuse cookies

What are Cookies?

Cookies are small files which are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at: and

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience.

Cookies We Use and Why We Use Them

We use four types of cookies on our website:

  1. Essential Cookies
    These are cookies that are strictly necessary for the functioning of the website or for performing services that an individual user has requested. Some examples of functions performed by essential cookies are cookies that remember previous actions (e.g., entered text) when navigating back to a page in the same session.
  2. Analytical Cookies
    These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information that analytical cookies collect is aggregated and therefore anonymous. These cookies are used only to improve how a website functions.
  3. Functional Cookies
    These cookies allow the website to remember choices users make and to provide enhanced, personalized features. For example, on our website, these cookies remember users’ language preferences.
  4. Targeting / Advertising cookies
    Targeting/advertising cookies are cookies used to deliver advertisements relevant to the user. For example, we use cookies that remember what you viewed on our Site in order that we may serve you relevant advertisements for products that might interest you. We also use cookies that tell us whether you’ve seen an advertisement and interacted with it, for example, by clicking on it.

Cookies can also be categorized by how long they remain on your device. There are two broad categories of duration:

  • Persistent cookies
    Persistent cookies remain on your device until deleted manually or automatically.
  • Session cookies
    Session cookies remain on your device until you close your browser when they are automatically deleted.

We use both persistent and session cookies.

Please note that all of our cookies are first-party cookies, which means that we place the cookies ourselves. They are not placed by third parties.

Information collected:

Our cookies collect several types of information, including information about your usage of our website, any address information you may choose to enter into the website to locate a Briggs & Stratton dealer, and your IP address. An IP address is the number assigned to your device, for example your laptop or mobile phone, when your device accesses the internet. Your device may have a static IP address, which means that your device always has the same IP address. Or it may have a dynamic IP address, which means that the IP address changes each time the device accesses the internet.

Location of information processing:

The information collected by our cookies is processed in servers located in the United States.

Sharing information:

We use cookies provided by Adobe Analytics, a third-party service provider, to assist us in better understanding our website visitors. These cookies collect data tied to a user’s IP address. The type of information they collect includes, for example, the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting our website. Adobe Analytics uses this information to compile reports for us about our website traffic and interactions. We use that information to offer better website experiences and tools in the future. You can learn more about Adobe Analytics by visiting their website.

Aside from the Adobe Analytics program, we do not share the information we gather from our cookies with anyone else.

Your Right to Refuse Cookies

Rejecting Cookies Through Browser Settings:

You may also reject cookies using your browser settings. The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. For more information on using browser settings to reject cookies, please visit

You should note that rejecting cookies in your browser settings may mean that any preferences you set on this website will be lost and that the website may not work as well. In addition, using the browser settings to reject cookies may also cause your browser to reject cookies from all websites, not just this website.

Have Questions?

If you have any questions about our Cookie Policy, we'll do our best to answer them. Here's how to contact us:

Company Headquarters: 1-414-259-5333

Mailing Address:
Briggs & Stratton, LLC
P.O. Box 702
Milwaukee, WI 53201


If we change our Cookie Policy, we will post those changes on this page and update the Cookie Policy modification date above. If we materially change this Cookie Policy in a way that affects how we use or disclose your personal information, we will notify you by prominently posting a notice of such changes before making them and by stating the effective date of the changes.