Ready to get more information about becoming a Briggs & Stratton® Standby Generator Dealer?

Call 1-87-RELY-ON-US (877-359-6687) or fill out the below form.

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  • Step 2 Referral Information
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Let Us Power your Business Potential

Your business is all about what matters most — relationships. As a Briggs & Stratton Home Generator Dealer, you will have more power to build strong, lasting relationships with your customers because we work harder to build a rewarding relationship with you. We believe that our dealers are our greatest asset. You will be listened to and heard, treated as a valued business partner and trusted to know what's best for your business. You’ll enjoy an unmatched level of support with everything you need for your business to grow and prosper — including dealer-focused programs, training, resources and tools that make it easy for you to sell and service Briggs & Stratton backup generators.

  • Tiered pricing and volume rebates

    Which become more attractive as you grow your generator order volumes and business with Briggs & Stratton

  • Turnkey cooperative marketing programs

    To help promote your business, generate leads and grow sales of Briggs & Stratton home generators to consumers in your local market.

  • Robust parts, service and support network

    With access to the generator parts you need to perform service work via our vast parts distribution, plus a competitive warranty program.

  • Extensive investment in training

    For sales and service, to ensure you have the resources to help you confidently guide customers to a backup generator that’s a perfect fit for their needs, then provide expert service.

Trusted Products with Powerful Differentiators

As a Briggs & Stratton Standby Generator Dealer, you’re offering American-engineered, American-made* products with exclusive features that will close the sale.

Caring Guidance

Caring Guidance

A confidence-inspiring experience few competitiors can match.

Thoughtful Details

Thoughtful Details

Products designed to make consumers' lives better.

Superior Performance

Superior Performance

Exceptional engineering and construction.

Commitment to Customer Satisfaction

Commitment to Customer Satisfaction

Industry-leading warranties for peace of mind.