Let Us Power Your Business Potential

Your business is all about what matters most - relationships. As a Briggs & Stratton Home Generator Dealer, you will have more power to build strong, lasting relationships with your customers because we work harder to build a rewarding relationship with you. We believe that our dealers are our greatest asset. You will be listened to and heard, treated as a valued business partner and trusted to know what's best for your business. 

With our low Territory Sales Manager-to-dealer ratio, you'll enjoy an unmatched level of support with everything you need for your business to grow and prosper - including faster product delivery, qualified sales leads, dealer-focused programs, training, resources and tools that make it easy for you to sell and service Briggs & Stratton backup generators.


  • Products that drive customers to you

    including the largest home generator on the market. All powered by Vanguard® commercial-grade engines and backed by the most comprehensive warranty in the industry over time.

  • Tiered pricing and volume rebates

    Which become more attractive as you grow your generator order volumes and business with Briggs & Stratton

  • Robust parts, service and support network

    With access to the generator parts you need to perform service work via our vast parts distribution, plus a competitive warranty program.

  • Turnkey cooperative marketing programs

    To help promote your business, generate leads and grow sales of Briggs & Stratton home generators to consumers in your local market.

  • Extensive investment in training

    For sales and service, to ensure you have the resources to help you confidently guide customers to a backup generator that’s a perfect fit for their needs, then provide expert service.

Trusted Products with Powerful Differentiators

As a Briggs & Stratton Standby Generator Dealer, you’re offering American-engineered, American-made* products with exclusive features that will close the sale.

Caring Guidance

Caring Guidance

A confidence-inspiring experience few competitiors can match.

Thoughtful Details

Thoughtful Details

Products designed to make consumers' lives better.

Superior Performance

Superior Performance

Exceptional engineering and construction.

Commitment to Customer Satisfaction

Commitment to Customer Satisfaction

Industry-leading warranties for peace of mind.

Now is the best time to become a dealer.

The home generator market is booming. Apply Now!
Call 1-87-RELY-ON-US (877-359-6687) or fill out the form below.

We'll review your application and contact you to follow up. You can become a dealer in 7-10 days after you apply..

  • Step 1 About Your Business
  • Step 2 Referral Information
  • Step 3 Contact Information
  • Submission Complete

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