Power Your Success

With more than 3.5 Million households experiencing power outages weekly and the continued impact of extreme weather and an aging power grid, demand for reliable backup power is higher than ever. Now is the best time to sign on as a Briggs & Stratton dealer.

Briggs & Stratton helps you provide reliable back up power to your customers regardless of the state of the utility grid or weather conditions.


Contact us today to learn more on becoming a Briggs & Stratton Dealer!
Call 1-877-881-0429 or fill out the form below.

We'll contact you with more information on our robust programs. You can become a dealer in 7-10 days after you apply.

Our reputation is built on our products’ superior engineering and quality, backed by the industry’s best warranty and over 110 years of power application expertise, and a rich history of innovation. But our dealers are our greatest asset. With our low Territory Manager-to-dealer ratio, you'll enjoy an unmatched level of support with everything you need for your business to grow and prosper - qualified sales leads, dealer-focused programs, training, resources and tools that make it easy for you to sell and service Briggs & Stratton backup generators.

Briggs & Stratton Advantages

Briggs & Stratton offers its dealers products and support that stand out from the rest.

  • Products You Can Count On

    The most powerful air cooled generator on the market, highest exact power on both natural gas and liquid propane and the widest range of footprint options all powered by Vanguard® commercial-grade engines.

  • Tiered Pricing and Volume Rebates

    Which become more attractive as you grow your generator order volumes and business with Briggs & Stratton.

  • Robust Parts, Service and Support Network

    With access to the generator parts you need to perform service work via our vast parts distribution, plus the industry leading warranty covering parts, labor and travel for the entire term.

  • Extensive Investment in Training

    Both in person and virtually on the Power Acacedmy training on sales and service, to ensure you have the resources to help you confidently guide customers to a backup generator that’s a perfect fit for their needs, then provide expert service.

  • Turnkey Cooperative Marketing Programs

    To help promote your business, generate leads and grow sales of Briggs & Stratton home generators to consumers in your local market.

Briggs & Stratton. For what matters most.

As a Briggs & Stratton Standby Generator Dealer, you’re offering products with exclusive features and industry expertise that will close the sale.

Power Experts

Power Experts

Your source for unmatched industry knowledge. 

Life, Uninterrupted

Home generators that keep people’s lives powered on.

Engineered Excellence

Products engineered, constructed and perfected in America*.

Commitment to Satisfaction

Industry-leading warranties for peace of mind.

*of U.S. & Global Parts