Privacy Policy
Last updated July 2024
Briggs & Stratton, LLC and its affiliates (“Briggs & Stratton,” “we,” or “us”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.
This Privacy Policy tells you:
Except for the section on California below, this Policy applies to personal information that Briggs & Stratton and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, “Briggs & Stratton”) collect through our websites and applications (“Apps”) (collectively, the “Site”).
The personal information collected through the Site is transferred to a server located in the United States and maintained by Briggs & Stratton. Briggs & Stratton will use your personal information and may transfer your personal information to third parties located in the United States and in third countries for the purposes described in this Privacy Policy. These third countries may have data protection standards that are different from the standards in the country where you reside. By submitting your personal information to this Site and/or affirmatively indicating your consent through that process, you consent to the use, disclosure and transfer of your personal information as described in this Privacy Policy. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and telephone number.
You can find more information on how we use cookies in our Cookie Policy.
2. The Purposes For Which We Use The Information We Collect
We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:
Fulfilling orders and requests for products, services or information
Tracking and confirming online orders
Improving customer service
Marketing and advertising products and services
Conducting research and analysis
Establishing and managing your accounts with us
Communicating about special events, sweepstakes, promotions and surveys
Identifying you on our Site and tailoring messages and offers to you based on your interactions with us online
Facilitating interactions with Briggs & Stratton and others, such as enabling you to email a link to a friend or post a link on Facebook
Continuously evaluating and improving our online user experience
Preventing, discovering and investigating violations of this Privacy Policy or any applicable privacy policy or terms of service or terms of use, and investigating fraud, chargebacks or other matters
Compliance with the law or to protect the rights, property, or safety of Briggs & Stratton, our users, or others, including to maintain network and information security, for fraud prevention, and to report suspected criminal acts
Except as permitted by applicable law, Briggs & Stratton will only use personal information that you provide to us as indicated at the time of disclosure (or was obvious at the time of disclosure), in addition to the purposes described in this Privacy Policy.
Surveys and Contests
From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip/post code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.
Briggs & Stratton will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.
For the European Economic Area, please read the information below.
Individuals in the European Economic Area, Switzerland, or the United Kingdom (“EU Individuals”) are not required by statute or by contract to provide any personal information to the Site. Briggs & Stratton will not use EU Individuals’ personal information submitted through the Site for automated decision-making, including profiling, that produces legal effects or similarly significantly affects the EU Individual.
Briggs & Stratton transfers EU Individuals' personal information collected through the Site to the United States in reliance on the user's consent.
Before July 16, 2020, Briggs & Stratton also relied on the EU-U.S. Privacy Shield Framework and the Swiss- U.S. Privacy Shield Framework to provide adequate protection for personal data transferred from the European Union, the United Kingdom, and Switzerland, respectively, to the United States. As of July 16, 2020, the EU-U.S. Privacy-Shield Framework has been invalidated as a result of the decision by the Court of Justice of the European Union in “Schrems II”. On September 8, 2020, Switzerland’s Federal Data Protection Information Commencer announced that the Swiss-U.S. Privacy Shield Framework no longer provides an adequate level of protection for transfers of personal data from Switzerland to the United States.
Briggs & Stratton will continues to comply with the EU-U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce, regarding the use and retention of personal data transferred from the European Union and the United Kingdom to Briggs & Stratton in the United States before July 16, 2020, and before September 8, 2020, for transfers from Switzerland. For transfers of personal data after July 16, 2020, from the European Union and the United Kingdom, and after September 8, 2020, from Switzerland to Briggs & Stratton in the United States, Briggs & Stratton will rely on (a) a data transfer mechanism deemed adequate by the relevant data protection authority, or (b) an applicable derogation from the general prohibition on cross-border data transfers under the relevant data protection law, such as the consent of the data subject.
Have Questions?
If you have any questions about our Privacy Policy, we'll do our best to answer them. Here's how to contact us:
Online: https://www.briggsandstratton.com/au/en_au/support/contact.html
Mailing Address:
Briggs & Stratton, LLC
12301 W. Wirth Street
Wauwatosa, WI, 53222
