The electrodes on a spark plug must be clean and sharp to produce the powerful spark required for ignition. The more worn or dirty spark plugs are, the more voltage - and the greater the tug on the rewind - required to produce an adequate spark.
If you haven't tuned your engine recently, your mower won't start and/or you have to tug repeatedly on the rewind to start the engine, a damaged spark plug may be the culprit. These problems may also cause excessive fuel consumption, deposits on the cylinder head and oil dilution.
Luckily, spark plugs are one of the easiest engine components to repair and an inexpensive one to replace.