Inspired by Rodney Smith Jr., founder of Raising Men Lawn Care Service (RMLCS), Briggs & Stratton Corporation employees accepted his 50-yard challenge – and tackled it in a single afternoon.
On June 1, 2017, a team of Briggs & Stratton volunteers worked alongside Smith to mow 50 lawns for the elderly, disabled, single parents and military veterans in Milwaukee during his stop in Wisconsin as part of his 50 States, 50 Lawns tour. Together, the teams exceeded the goal: mowing nearly 70 lawns in one afternoon.
“The impact Rodney, RMLCS and its volunteers have on a daily basis is staggering,” said Rick Carpenter, vice president corporate marketing at Briggs & Stratton. “We wanted to do more than contribute equipment, we wanted to work alongside him in our hometown to help those who can’t care for their own lawns.”
The 50 States, 50 Lawns tour was Smith’s most ambitious effort to raise awareness for RMLCS and its mission to provide free lawn care to single mothers, military veterans, the elderly and disabled. During the tour, he inspired people to take his 50-yard challenge. The challenge is simple: Mow 50 lawns, for free, for people who lack the resources or ability to do it themselves.
Briggs & Stratton got to know Smith during the early days of RMLCS when the company shared his story worldwide as part of its You.Powered.™ initiative. The campaign showcases extraordinary people making positive change in their communities with the help of outdoor power equipment.
“Wisconsin was stop No. 23 on my tour, and it was the biggest one yet,” Smith said. “Briggs & Stratton has believed in the RMLCS mission from the beginning; it wasn’t surprising to me they accepted the 50-yard challenge and wanted to get out and make a difference.”