APRIL 27, 2015 – Briggs & Stratton Corporation (NYSE: BGG) recently celebrated the launch of the new EXi Series engines – the only walk behind mower engine that will never need an oil change* – with a #NeverChange social media photo contest. Briggs & Stratton asked fans and followers to share photos of what they never want to change using the hashtag #NeverChange. During the eight week contest, nearly 1,500 entries featured family members, favorite foods and many outstanding experiences.
We enjoy these contests because they give us another way to interact with our customers,” said Carissa Gingras, marketing director of consumer engine and service. “We saw a lot of great energy and excitement from the entrants and we’re happy we were able to launch the EXi message in a unique way to a wide audience.”
Briggs & Stratton contest judges sifted through the entries to determine a Grand Prize Winner and a Second Prize Winner, and hundreds of consumers voted on two Fan Favorites. All winners will receive new lawn mowers equipped with Briggs & Stratton® EXi engines. Amy Thyng of Austin, TX and the photo of her son’s curious spirit was the Grand Prize Winner. For her overall win, Amy received prize winnings of $2,500 along with her new lawn mower. The judges chose Rochelle Zambrowski of Toccoa, GA, and her picture from Scotland as Second Prize. Rochelle received a $1,000 prize along with the mower.
Fan Favorite winners were Juanita May of Mayfield, KY, Susan Blackwell of Lombard, IL and Stephanie Davis of Massillon, OH.
Contact: Carissa Gingras
*Learn more about the new EXi-series engines and to see complete details refer to your Operating Manual. Briggs & Stratton standard warranty terms and conditions apply. Just Check & Add™ does not extend the warranty period, See http://www.briggsandstratton.com/us/en/support/warranty for details.
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand™, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For more information, visit www.briggsandstratton.com and www.basco.com.