Briggs and Stratton Receives Dealers Choice Award

Engines designed to perform in harsh winter months win over dealers

Milwaukee, WI (November 29, 2012) - Briggs & Stratton Corporation (NYSE: BGG), the world’s largest producer of gasoline powered engines for outdoor power equipment, is a recipient of Power Equipment Trade’s Dealers Choice Award for its 750 Series™ and 950 Series™ snow engines, a well-known industry award that honors outdoor power equipment suppliers’ for their innovative products and technology.

Dealers Choice Award Details
Earning recognition in the Industrial/Engine category, lawn and garden equipment dealers declared the 950 and 750 Series’ engines a “winner” for their ability to perform during harsh winter months, particularly starting capabilities down to -20 degrees Fahrenheit.

“Our snow engines are designed specifically for the application,” said J.P. Benjamins, consumer engine marketing manager with Briggs & Stratton. “Using a dedicated snow facility in Bessemer, Michigan, our engine experts test the equipment to ensure they perform in the harshest of winter conditions. Plus, our team even travels the lengths of South America to find snow when it’s summer here. With all of our engines, we take thorough measures to assure performance in a variety of conditions.”

Several other engine features helped dealers finalize their decision, including:

  • Power — ability to cut through heavy, wet snow
  • Reliability — a Magnetron electronic ignition and freeze-resistant recoil starter for quick and constant start-ups
  • Convenience — features such as mitt-grip handles allow for easy use with mittens or gloves, and a large fuel tank for extended running time

The 750 and 950 Series’ are part of a full snow blower engine line designed by Briggs & Stratton. The 750 Series engine will be available on Murray snow blowers sold at Walmart, as well as Simplicity and Snapper snow blowers sold at power equipment dealers. The Polar Force, which is based on the 950 Series, will be available on Ariens snow blowers sold at Home Depot and various other power equipment dealers.

The Dealers Choice Awards have been a part of the Green Industry & Equipment Expo for more than seven years. Lawn and garden power equipment dealers gather together every year to vote on their favorite products. Product and technology innovations are defined within several categories that dealers can vote on: Accessory/attachments, Business services, Handheld, Industrial/Engine and Wheeled.

For more details on the award, visit Power Equipment Trade’s Dealers Choice Award page, or contact Briggs & Stratton at 414-259-5582.