APRIL 8, 2014 (Milwaukee, WI) – Briggs & Stratton Corporation’s (NYSE: BGG) Mower Mouth social media contest was the recipient of a prestigious Shorty Industry Award for Best Facebook Contest, sharing the honor with ESPN’s SportsCenter and beating out a third finalist, ABC Family, in the category.
The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, campaigns, websites, games and applications. This year, Shorty Industry Awards doubled in size with entrants from around the world.
“New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment. We'll be celebrating their creations on every form of social media." says Shorty Awards Founder, Greg Galant.
The Mower Mouth Facebook contest featured Briggs & Stratton fans entering videos of them impersonating lawn mower sounds. The creative entries included household pets, props and even a parody of the “What Would the Fox Say?” music video.
The contest showed that many people find their lawn mowers to be too noisy and was an introduction to Briggs & Stratton’s new QPT engine which cuts mower noise by 65 percent compared to like models.
“The Mower Mouth contest was a great way for us to engage with consumers in a unique and fun way,” says Carissa Gingras, Director of Marketing for Briggs & Stratton. “We loved showcasing the creativity of the entries while promoting our engines across our social media channels.”
This year’s winners were announced at a ceremony April 7, 2014 in New York City.
The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. Millions of tweet-nominations were sent during the 6th Annual Shorty Awards nomination process. The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, campaigns, websites, games, and applications. Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity®, Snapper®, SnapperPro® Ferris®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit http://www.basco.com and http://www.briggsandstratton.com.