Briggs & Stratton Advanced Formula Fuel Treatment and Stabilizer Wins Power Equipment Trade Magazine GIE+EXPO 2014 Dealers Choice Award

LOUISVILLE, KY (November 21, 2014) ─ For over 30 years Green Industry Equipment and Expo (GIE+EXPO), North American’s biggest lawn and garden equipment event, has been an opportunity for exhibitors to showcase new and innovative products, this year attracting over 19,000 industry professionals and enthusiasts. One of the most coveted awards of GIE+EXPO is Power Equipment Trade (PET) Magazine’s Dealers Choice Awards, which features the top innovative products chosen by dealers.

Briggs & Stratton (NYSE:BGG) was selected by dealers for their super concentrated 5-in-1 Advanced Formula Fuel Treatment and Stabilizer in the accessory/attachment category. According to Power Equipment Trade Managing Editor Dan Shell, the Dealers Choice Awards often mirror issues facing the industry. "Three of the accessory nominations were fuel-related products to address ethanol and fuel quality issues, reflecting the fuel quality equipment service problems that many dealers see.” With 90% of all fuel sold in the U.S. made of an ethanol blend, Briggs & Stratton’s Advanced Formula Fuel Treatment offers complete protection against the harmful effects of ethanol-blended fuel up to E-10 on small gasoline engines found on a variety of outdoor power equipment.

Briggs & Stratton’s proprietary formula is the only innovation on the market that protects and maintains fuel stability for up to 3 years. “Briggs & Stratton Advanced Formula Fuel Treatment and Stabilizer was introduced in 2011 and has been helping consumers maintain quality and protect the life span of their small gasoline engines ever since,” says Briggs & Stratton Service Marketing Coordinator, Andrew Ewig. “The recognition by leading industry professionals and dealers just reiterates the product’s effectiveness.”

PET solicited product nominations from exhibitors and selected five finalists in each of the five categories including: accessory/attachment, business management services, handheld, industrial/engine and wheeled. Qualified dealers participated through an online ballot system and in-person voting at the show. This year more than 1,000 lawn and garden power equipment dealers participated in the ninth annual awards.

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.