Welcome to the Briggs & Stratton Standby Generator Program Informational website! Using tabs above, you will find general information on the program, videos explaining our technology, marketing information as well as information on our GE line of generators.
The Briggs & Stratton Standby Generator program is an opportunity for us to work one on one with reliable contractors. We strive to build lasting relationships with our dealers by working hand in hand to grow both your business and ours. It is designed to get Briggs & Stratton and GE standby generators into your hands as a way to differentiate your business from the rest.
This program is a great way to expand your business and customer base! As a new dealer, you will be placed on our dealer locator immediately to help more customers find you. Even though it is not required that you purchase a unit to begin your dealership with us, if you have a customer in need we can not only get them a quality, long-lasting generator, but one with almost twice the length of warranty vs. other major generator brands. There's nothing to lose!
Putting the dealer first, we are able to cut out the middleman, which in turn allows for lower prices, greater lead generation, and more direct service for you. Being dealer direct means you can purchase products straight from our factory in Milwaukee, WI. This eliminates the need to stock generators, transfer switches, or parts if it is not desired. TCF Floor planning is available to those dealers who are interested and qualify.