Briggs & Stratton Program Encourages People to Share Their Backyard Pride

“EddieGram” gives interactive voice to natural neighborhood rivalries

MILWAUKEE – (April 1, 2009) – Fred Flintstone and Barney Rubble. Jerry Seinfeld and Newman. France and Germany. It is hard to argue that neighborhood rivalries don’t have a prominent place in the history of pop culture…or the world.

Briggs & Stratton Corp., the leading manufacturer of gasoline engines for outdoor power equipment, is giving a voice to this tradition through its new EddieGram web site (www.eddiegram.com). Using a character named Engine Eddie, visitors can send personalized messages to friends/neighbors bragging about their lawn or suggesting that others’ lawns need help.

The animated Engine Eddie character will deliver messages via full speech capability. Users can choose from a number of pre-recorded options or type in their own. They will also be able to upload their own face on Engine Eddie.

“There is something in the DNA of Briggs & Stratton owners where they consider their yard’s appearance as a reflection of themselves,” said Anita S. Fisher, marketing communication manager, Briggs & Stratton. “We created the EddieGram program to give these people a venue to showcase their pride. And if they can help others shape up their lawns, even better.”

Engine Eddie will become a familiar face in the coming months. Beyond EddieGram, he will be sharing lawn care tips in an April 2 satellite media tour. Engine Eddie is also hosting a contest on www.enginesmatter.com where people can win a lawn mower every week through the end of May.

Briggs & Stratton Corp. developed the EddieGram program in conjunction with agency Cramer-Krasselt (www.c-k.com) and Oddcast (www.oddcast.com).

About Briggs & Stratton Corporation

Briggs & Stratton Corporation is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary, Briggs & Stratton Power Products Group LLC, is North America’s number one manufacturer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of lawn and garden and turf care through its wholly owned subsidiary Simplicity Manufacturing, Inc. and its Simplicity®, Snapper®, Ferris® and Murray® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.