Briggs & Stratton Offers Engine Starting Promise: Engines Equipped with ReadyStart™ Guaranteed to Start Quickly

Milwaukee, WI (October 24, 2007) – Briggs & Stratton Corporation sets high standards when it comes to engines that start easily. Now the company is adding a Starting Promise to its ReadyStart™ engines on walk-behind mowers guaranteeing the mower will start easily when you pull the starter cord.

“We want consumers to have confidence that their mower will start quickly and easily,” explains Anita Fisher, marketing communications manager for Briggs & Stratton.“These engines set a new standard for easy starts, eliminating a major frustration when it comes to mowing.”

If the engine doesn’t start by the second pull, the company will fix the problem for free. The warranty, which applies to the original owner, extends for two years from the date of purchase and covers the cost of parts and labor for repairs related to the starting system (owner is responsible for transportation to the repairing dealer).

The ReadyStart starting system takes the guesswork out of starting. It automatically delivers just the right mix of fuel and air to the engine’s carburetor, eliminating the need for manually priming and choking.

“All the homeowner has to do is pull the cord for an easy start without ever being afraid of flooding the engine or fouling the spark plug,” says Fisher.

The warranty excludes special operational conditions that could require more than two pulls, including first time starting after seasonal storage and cool temperature starting such as in late autumn or early spring. For complete warranty details, visit www.briggsandstratton.com.

Briggs & Stratton Corporation is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America’s number one manufacturer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of lawn and garden and turf care through its wholly owned subsidiary Simplicity Manufacturing, Inc. and its Simplicity®, Snapper®, Ferris® and Murray® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on all seven continents.