It's Lawn Mower Tune Up Time!

Why now it's easier than ever to DIY

Two confessions: I've had my car tuned up once in the five years I've owned it. And the same goes for my lawn mower. The rationale is consistent. "Oh, it's working just fine. It can go another season." I'd place a bet that the other 33 million lawn mower owners who let tune ups slip use that same excuse at the beginning of each mowing season.

If you're one of them, join me in facing reality this year. The fact is, regular spring tune ups are critical to keeping your lawn mower performing at its peak and improving its reliability and lifespan. And especially important these days, a tuned up mower reduces fuel consumption - and can cut emissions levels up to 50% - so you'll also be greener when working on your green space.

Just in time, introducing mowertuneup.com.

There is hope for us! At mowertuneup.com, you'll have a virtual pit crew at the ready with everything you need to do the tune up yourself. Best part: For a ride behind lawn mower, it will only take about 30 minutes to complete the four simple tune up tasks: 1) changing the oil; 2) replacing the air filter; 3) installing a new spark plug; and 4) adding fuel preservative to the gas tank.

Here's what you'll find on mowertuneup.com:

• Briggs & Stratton's all-in-one lawn mower tune-up kits, each including all the parts you'll need for just $10
  
• Complete downloadable lawn mower tune up instructions
  
• A how-to tune up your lawn mower video
  
• A toll-free hotline for all of your lawn mower tune up questions
  

It's easier to recycle oil, too!

Briggs & Stratton has also launched its Dealer Oil Recycling Solution. After changing your lawn mower oil, you can drop off the used oil at your Briggs & Stratton dealer and they'll have it safely recycled - free of charge. Visit mowertuneup.com to find a dealer in your area.

With all this support from the experts, I think I'm ready to take the tune up challenge - and challenge you to do the same! It's easier than ever, after all. And getting the lawn mowing season off to a better start is just one more reason to look forward to spring.